Soria Mostafa Optics: the Pioneer Behind the Vintage Glasses Trend

Founded in 1968, Soria Mostafa Optics looks like any other optics shop – only standing out because of its impending 50-year anniversary. However, there...

A Look into the Brand “Elia” – the Egyptian Footwear Industry

The entrepreneurial scene in Egypt has been flourishing for the past years, and against all odds, Egyptians are determined to turn their visions into...

Fall 2017’s Top Runway Trends

As mid-September marks the beginning of the fall season, designers have already presented the fall fashion trends on the runway this year, proving to...

Lifestyle Blogger Hana El Awadi

Creator of the #hanagoeslocal CampaignThe Egyptian fashion scene has brilliantly stepped into the spotlight over the past few years with a rise in the...

Beach Essentials for the Summer

Summer holidays have begun, and families and friends are all heading to their favorite waterfront destinations to enjoy some time off at the beach....

Concho: From Conchology to Art

While many of us enjoy collecting shells from the shoreline and placing them around our homes as decoration, Chaymaa Cheta has turned this into...

CottonBall: Comfortable, Colorful and Great Quality Basics

With the increase in prices, especially of imported products, many shoppers have opted for local brand alternatives to save money while also supporting the...

Wedding Dress Trends of 2017

While in previous years, many wedding dress designs and fabric choices that made an appearance during Bridal Fashion Week had us shocked, this year...

Top Spring and Summer 2017 Fashion Trends

Khaki Commonly used for street and casual wear, this year designers have found a way to add an edge to this practical material and turn...

A Perfect Gift for Mother’s Day

Breakfast in Bed The perfect way to kick-start a day is by bringing her breakfast in bed to allow her to sleep in, stay comfortable...

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