Deana Shaaban

by Eleonora Vio‘Why should people buy my clothes instead of someone else’s?” asks 28 year-old fashion designer Deana Shaaban.  They...

Our Top Picks for Shopping Online in Egypt

Shopping online but not sure where to go? Check out our list of online shopping boutiques for tips.With more and more shoppers looking...

Top Nail Polish Brand now in Egypt

Essie, one of the world’s top nail polish brands and has landed in Egypt. Now, every fashionable woman in the country can wear the...

Home Decor Trends of 2017

Matte AppliancesIn style this year are furniture that are bold yet not distracting, as the surfaces do not shine. Many kitchen appliances are usually...

Dolz House: Essential Statement Accessories

 By Ola El Soueni If you are a jewelry-lover and interested in owning trendy hip pieces, Dolz House accessories will definitely grab your attention. Dolz House...

Hebz Glasses

Hiba Elawadi began her career in fashion at the young age of 15 by styling music videos and designing costumes for a film by...

Last Minute DIY Halloween Ideas

Don’t want to spend a lot of time and money on Halloween costumes and decorations?  We’ve compiled a few ideas for you. DECORATIONS Glowing Eyes Get a...

WINDOW DRESSING: Behind the Scenes of Clothing Stores

By Marwa Farouk In this digital age, grabbing someone’s attention is very difficult.  Digital also relates to fingers, which aptly expresses our world, which operates...

From London to Paris to Cairo: Temraza Raises the Bar for Egyptian Couture

From London Fashion Week to the Parisian catwalk, Farida Temraz is quickly becoming a local fashion icon.  The young entrepreneur catapulted to local success...

RAFIK ZAKI Designs

Twenty nine year old Zaki graduated with a bachelor’s degree in marketing and international business from Modern Sciences and Arts University, but he was...

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