L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, has released their 2018 collection during an exclusive event at Royal Maxim Palace Kempinski, where they announced the Super Star Nelly Karim as the Star of their new campaign.
L’azurde’s latest collection will be celebrating individuality, and the beauty of uniqueness in all women, placing Nelly Karim as an iconic and aspirational figure of the modern L’azurde woman. L’azurde offer a diverse collection of designs annually, and their two factories in Egypt have been allowing for more affordable prices for all women. Their latest addition of wedding bands, which were introduced two years ago, has found valuable positioning in the Egyptian market for women.
L’azurde has cooperated with several superstars previously, including Lebanese singer Elissa and UAE singer Balqees Fathy both strong female superstars in the Middle East who stand for diversity and women empowerment. Nelly Karim is a great addition to the list and is expected to take the brand’s image to a whole new level.